Turn information
into ACTION.
Route-to-market intelligence for consumer packaged goods (CPG)
eRoute2market helps manufacturers, distributors, retailers and brand owners make better commercial decisions through sales intelligence, ordering, field execution and revenue optimisation.
See what others miss.
Find growth opportunities faster by understanding:
- Where you’re losing sales
- Which stores are underperforming
- Where stock-outs are hurting growth
- Which channels are driving performance
- How effectively your products are being executed
- Where hidden revenue opportunities exist
Better visibility. Better decisions. Better growth.
One Ecosystem.
Five growth drivers.
Why eRoute2market?
Because growth requires visibility.
Most businesses have data.
Few have a complete view of what is happening across their route to market.
We connect sales performance, distribution, ordering, field execution and consumer engagement into one connected ecosystem.
Helping CPG businesses:
- Increase sales
- Improve compliance
- Reduce stock-outs
- Strengthen distribution
- Recover lost revenue
- Make faster decisions
Less guesswork. More growth.
What makes us effective?
daily
in South Africa alone
processed for one snack supplier in one key account
in our store universe
CHANNELS | Convenience | Forecourts | HORECA | Independent Buying | Groups | Speciality Stores | Wholesalers | Bottom-end Trade
Transform data into commercial insight.
- Channel performance
- Product performance
- Category performance
- Customer analysis
- Market trends
- Commercial reporting
Know what’s happening. Understand why.
Intelligent ordering.
Connect stores, distributors and suppliers through a single ordering platform.
- Digital ordering
- Improved fulfilment
- Reduced errors
- Real-time visibility
- Better availability
Place orders. Not phone calls.
Revenue optimisation.
Find revenue opportunities hidden within your existing data.
- Rebate leakage
- Distribution gaps
- Demand opportunities
- Supply risk identification
UNIQUE SERVICE OFFERING:
Sales-in vs Sales-out analysis in one portal
Stop leaving money on the table.
Field intelligence.
Capture real-time information from the market.
- Store audits
- Compliance tracking
- Stock availability
- Asset verification
- Activation measurement
Every visit becomes valuable insight.
Brand visibility driving consumer awareness.
Turn market insight into consumer action.
- Driving consumer awareness and engagement
- Packaging design
- Point-of-sale solutions
- Campaign development
Built on insight. Designed for impact.
Who we help.
Because growth requires visibility.
CPG manufacturers
Improve visibility, execution and commercial performance
Distributors
Simplify ordering, improve service and optimise inventory
Retail and convenience groups
Gain deeper visibility into performance and compliance
Brand owners
Understand consumers and improve market execution
Curious minds
welcome.
We believe great work starts with wanting to understand more.
More about the market
More about the problem
More about what’s possible
At eRoute2market, we bring together people, technology, data and experience to turn understanding into action.
If you’re curious, collaborative and always looking for a better answer, there may be a place for you here.
Explore our open roles.
If you’re passionate about using data to help clients achieve more and would value the opportunity to showcase your skills, we’d love to hear from you. Please send your CV to growth@eroute2market.co.za.
Ready to see
what others
miss?
Discover how eRoute2market can help your business improve visibility, strengthen execution and unlock profitable growth.
CONTACT USCall: Carmel Peinke | +27 82 807 8332
Email: growth@eroute2market.co.za