Understanding creates
advantage. Excellence
creates opportunity.
Markets don’t stand still. Consumers change, retailers evolve, supply chains shift and opportunities appear where others see only complexity.
At eRoute2market, we believe that exceptional businesses aren’t built by collecting more data, they’re built by gaining better understanding. We connect market intelligence, field execution, supply chain visibility and commercial strategy to reveal the insights that matter most.
Our thinking is simple.
Technology helps us see what’s happening. Experience helps us understand why. Together, they enable businesses to make confident decisions that improve execution, strengthen brands and unlock sustainable growth.
Because when you truly understand your market, you become impossible to ignore.
The Ecosystem.
One connected business. Five specialist capabilities.
Rather than operating as separate businesses, our specialist divisions work together, to provide a connected approach to understanding your environment in order to enhance commercial performance.
Each capability solves a specific business challenge.
Together, they help organisations understand, optimize and strengthen every step of the route-to-market journey.
This is the power of connected thinking.
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Transforming data into
better decisions.
Market intelligence. See the story behind the numbers.
Businesses generate enormous amounts of data every day. analyseIT transforms that information into meaningful commercial insight through channel analysis, category performance analysis, store-level reporting and consumer buying behaviour. Helping decision-makers understand not only what happened, but why.
Smarter decisions. Confidence through insight.
The best decisions aren’t based on assumptions, they’re based on accurate, real-time intelligence. analyseIT gives businesses complete visibility across their route-to-market, helping leaders identify opportunities, reduce risk and plan for sustainable growth.
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◉Intelligent ordering.
Connected
supply chains.
Place orders not phone calls.
Ordering should be simple, accurate and immediate. stockIT streamlines the ordering process between stores and distributors, as well as distributors and suppliers, eliminating emails, phone calls and unnecessary delays. By digitising order placement, businesses improve order accuracy, maximise fulfilment and efficiently manage back orders.
Complete visibility across your supply chain.
Knowing where stock is and where it isn’t, is essential. stockIT gives stores and distributors real-time visibility into order fulfilment, while providing suppliers with line-of-sight into distributor stock holding and sales pull-through.
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◉Turning performance data
into commercial growth.
Making you money. Find the revenue you’re leaving behind.
Opportunities are often hidden inside your data. moveIT identifies where rebate revenue is being lost by highlighting stores that are not using nominated route-to-market partners. By analysing supply against demand, we uncover distribution gaps, helping businesses recover lost revenue and improve commercial performance.
Predict demand with confidence.
Successful businesses don’t simply react, they prepare. By understanding SKU-level sales performance and rates of sale, moveIT identifies where consumer demand exceeds supply.
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◉Real-time intelligence
from the field.
Everything your sales team needs. One mobile app.
eatIT brings your entire field operation together in one intelligent mobile application. Our Sales Module captures critical in-store information, including sales activity, previous orders, shelf stock availability, asset verification, distributor stock levels and product availability.
Measure Every Activation. Improve Every Campaign.
The Brand Activation Module captures campaign performance through built-in audit questionnaires, shelf and category compliance, brand positioning, photographic reporting and activation performance measurement.
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◉Where insight becomes
consumer connection.
Insight-led creativity. Creativity built to drive consumer engagement.
The strongest creative ideas don’t begin with opinions, they begin with insight. createIT transforms market understanding into communication that connects with people where purchasing decisions are made. Every campaign starts with insight and ends with meaningful consumer engagement.
Packaging & shopper marketing: Win at the point of purchase.
Every consumer touchpoint is an opportunity to influence buying decisions. createIT develops packaging, point-of-sale and shopper marketing solutions that convert insight into action and browsers into buyers.
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